Audi outperforms U.S. import luxury sector in July 2009 sales


– TDI clean diesel technology constitutes a substantial 28% of total Audi Q7 July sales
– High demand for the Audi Q5 continues with sales of 1,023 vehicles in July
– The Audi A8 and Audi A3 are among models that set a 2009 monthly record

HERNDON, Va., Aug 3, 2009 – Audi today announced it sold 6,407 vehicles in the U.S. during the month of July. Despite a tough sales climate, Audi outperformed its imported luxury car competitors in July with some Audi models setting 2009 monthly records, including the Audi A8, Audi A3, Audi A4 Avant and Audi TT Coupe.

Unlike some automakers, Audi did not extend its sales month beyond July 31. Still, Audi expects its share of the U.S. imported luxury vehicle segment to increase from the share it held in July 2008. Audi also expects that its year-over-year sales numbers will be substantially better than the average percentage change reflected by the overall imported luxury car group.

During July 2009, Audi sold 4,866 cars and 1,541 SUVs. July sales started out strong for Audi, but overwhelming demand for essential vehicles, such as the Audi A5, S5 and Q5, depleted inventories at dealerships. In an effort to meet the demand, Audi released pricing announcements for key 2010 models ahead of schedule.

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