Audi has created a new highlight in the record-setting city: the world’s biggest dealer showroom for the brand opened its doors in Dubai yesterday evening – with singer Jennifer Lopez among the attendees. Visitors to the new Audi terminal will be able to experience up to 57 displayed new cars, more than at any other current dealership for the brand with the four rings. The building erected by the brand’s local dealer “Al Nabooda Automobiles” offers more than 8,700 square meters of display and office space on three storeys. Two elevators transport the Audi models between the levels.
The second floor is especially exclusive: it is completely reserved for the Audi exclusive portfolio. Extensive color and material samples and a consultant from quattro GmbH await customers who want to design their very own one-of-a-kind Audi: this kind of service is in especially high demand by Audi drivers in the markets of this region.
With the “Powerwall”, a new digital presentation technology from the recently launched “Audi City” store concept in London has also found its way to the Dubai terminal: Floor-to-ceiling screens show the Audi model range including all equipment options, features and technical details in a lifelike 1:1 scale. Visitors to Audi’s flagship dealership in the region will also find many other exclusive service facilities, including a prayer room for customers and employees.
Audi terminal is the name of the worldwide brand architecture of the four rings for dealerships. AUDI AG developed its master plan together with the Munich-based architecture agency Allmann Sattler Wappner Architekten. The bold terminal architecture with its folded aluminum facade and curved display areas has now been constructed at nearly 400 locations around the globe. The first Audi terminal went online in 2008 in Sydney.