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Four top clubs in Audi Cup

•On the pitch: FC Bayern München, Atlético de Madrid and Liverpool FC
•Advance ticket sales have started: day tickets from 20 euros
•“Das Erste” to air live coverage from Allianz Arena on August 1 and 2

The date for the fifth edition of the Audi Cup has been confirmed. On August 1 and 2, at Audi’s invitation, four top international clubs will be pitted against each other. Audi announced today the first participants and kicked off advance ticket sales. A premiere: the coaches of the visiting teams took part in the press conference via live holographic video conferencing.
In addition to host FC Bayern München, Audi has managed to secure the participation of Liverpool FC and Atlético de Madrid in the Audi Cup. Combined, these three teams alone have won 55 national championship titles. The fourth participant will be announced at a later date. “We look forward to two fantastic days of football in Munich. The Audi Cup by now has truly become an institution and with its high-caliber participants and tremendous atmosphere at the Allianz Arena has acquired an excellent international reputation,” says Dr. Dietmar Voggenreiter, Member of the Board of Management, Sales and Marketing, AUDI AG.

While Carlo Ancelotti was taking his seat on the stage at today’s press conference, his fellow coaches, Jürgen Klopp (Liverpool FC) and Diego Simeone (Atlético de Madrid), joined him “live” on Säbener Straße in Munich as 3D holograms. Stereoscopic broadcast technology makes the holograms visible in real time and 3D without requiring additional accessories such as special glasses. As a result, the journalists were able to address their questions to all three coaches – the holographic press conference is regarded as a world premiere in international sports. Another advantage: Jürgen Klopp and Diego Simeone saved a total of 5,300 kilometers of air travel and some 15 hours of travel time.

Audi AG


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