Lamborghini continues Asia expansion with showroom openings and debut of Asian Lamborghini Blancpain Super Trofeo race series

Automobili Lamborghini officially opened its first dealership in the Philippines, following a weekend of Lamborghini celebrations in Malaysia: the opening of a new showroom in Kuala Lumpur, and the inaugural Asian Lamborghini Blancpain Super Trofeo race weekend at Sepang circuit on 26 and 27 May.

With 18 cars on the grid and teams representing China, Japan, Singapore, Hong Kong, Taiwan, Malaysia and Thailand, crowds enjoyed thrilling racing over the two days at Malaysia’s Formula One race track. The only four-wheel drive one-make series, aimed at gentleman drivers, the Lamborghini Blancpain Super Trofeo is in its fourth European season and launched its sister Asian series starting this year. As in Europe, Blancpain partners Lamborghini as the title sponsor, with a further five races in 2012 at major Asian circuits.

 

“Asia represents approximately a third of our worldwide sales: Lamborghini established itself very early as one of the first super sports car brands in Asia,” said Lamborghini President and CEO Stephan Winkelmann. “Our activities over this weekend illustrate our commitment to the region and the continuing growth of our brand, with two new dealership facilities as well as the Asian debut of our one-make racing series.”

 

The new Lamborghini Manila showroom and aftersales facility is located in Bonifacio Global City, in metropolitan Manila. Officially opened by Stephan Winkelmann, the occasion not only marked the first Lamborghini dealership for the Philippines, but also the formal presentation of the Lamborghini Aventador LP 700-4 in the country.

 

The Kuala Lumpur showroom, officially opened on 25 May in the capital city’s Shah Alam district, has been refurbished and extended with new aftersales facilities, reflecting encouraging growth for the marque in Malaysia and generally improving economic conditions in the region.

 

Lamborghini today operates 16 dealers in mainland China, Macao and Hong Kong, with further openings planned in 2012. Other recent Asian expansion has included a second dealership in India in Mumbai, and now the new operation in the Philippines.

 

Source Lamborghini

 

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