•The largest sailing regatta in the world under the banner of the four rings
•The premium brand is present with a wide program on the Kiel Fjord
•Audi e-tron Cup with stars from sport and show business
Audi brings the fascination of sailing from water to land: The premium brand accompanies Kieler Woche from June 17 to 25 with celebrity guests and a diverse supporting program. The brand from Ingolstadt presents itself at the largest sailing regatta in the world for the eighth time in a row.
Audi’s involvement in Kieler Woche is representative of its diverse and long-term commitment to the world of sailing. The center point of Kieler Woche is the ‘Audi Sailing Arena’ at the Olympic harbor in Schilksee. Taking place there are victory ceremonies and interviews with the athletes, as well as exhibitions of Audi models from its sporty product range: from the Audi Q2, Q5 and Q7 e-tron, to the new RS 5 Coupé and the visionary Audi e-tron Sportback concept. There is also a trailer service for all sailors with 20 Audi Q7 cars and as a shuttle service for all guests 20 Audi Q7 e-tron cars will be in use.
The Audi boat house is equipped with interior walls made of sailcloth and will once again be a popular meeting place for the stars of the action in 2017. In the Virtual Reality Area, the premium brand provides spectacular insights into its sporting commitments. Audi Sailing ambassadors are expected at the Audi boat house talk, including Victoria Jurczok and Anika Lorenz (sailing boat class 49erFX), Justus Schmidt and Max Boehme, Erik Heil and Thomas Plößel (both 49) and Philipp Buhl (Laser).
Audi also supports the “Kieler Woche.TV” channel, letting fans around the world experience the sailing regatta with fascinating camera perspectives and GPS tracking. Last year alone saw 500,000 viewers tune in to “Kieler Woche.TV powered by Audi.”
