Lamborghini Aventador LP 700-4 makes its Asian premiere at Auto Shanghai 2011, alongside special ‘Italian’ unveil for Gallardo LP 550-2 Tricolore
The V12 Lamborghini Aventador LP 700-4 makes its Chinese debut on Lamborghini’s stand at the Auto Shanghai 2011. The new V12 flagship of the Lamborghini super sports car brand is redefining the super sports car market, with not only extraordinary performance but with lightweight engineering technologies and unparalleled design.
Lamborghini is also unveiling the Gallardo LP 550-2 Tricolore at a special off-site event held in the Shanghai Expo: a fitting location for the exclusive special edition of the highly successful Lamborghini Gallardo model designed to pay homage to Italy.
China is an extremely important market for Lamborghini, achieving over 150% sales growth in 2010 compared to 2009.
In 2011 Lamborghini will expand its dealership network to 20 dealers from fourteen today. Lamborghini has now state of the art sales and service at facilities Lamborghini in Shanghai (with two showrooms), Guangzhou, Beijing, Chengdu, Shenzhen, Hangzhou, Dalian, Qingdao, Wuhan, Xiamen, Chongqing, Kunming, Tianjin, making a total of fourteen locations in mainland China.
Stephan Winkelmann, President and CEO of Automobili Lamborghini, said: “Our presence at Auto Shanghai 2011 reflects the importance of the Chinese market, which is now our second most significant after the USA. The appeal of the Lamborghini brand in China is illustrated by the launch here of the Gallardo LP 550-2 Tricolore: definitively Italian, and with all the performance and handling a Lamborghini Gallardo promises. Demand for our cars continues to grow: our worldwide order book for the Lamborghini LP 700-4 Aventador is already eighteen months ahead of production.”
Lamborghini has also chosen the occasion of the Shanghai motor show to unveil its new exhibition stand. A powerful black monolithic structure with huge external walls, that display Lamborghini’s famous brand films during shows, complement the white interior, which creates a perfect backdrop for Collezione Automobili Lamborghini – Lamborghini’s official merchandise range. The cars, as always, are the protagonists of the display and this new stage is designed to display the cars to their maximum, reflecting the extreme, uncompromising and Italian style of Lamborghini with no detraction from the cars themselves.
“The Lamborghini brand has very strong appeal in China, so it is fitting we should launch our new show stand here,” said Stephan Winkelmann. “Lamborghini also runs regular events in China, including at least one track day every month, Winter and Track Academies, which allows our clients to explore the Lamborghini brand and lifestyle alongside the cars.”