AUDI AG: Sales growth in every region
• Sales chief Schwarzenbauer: “We are clearly en route to our goal of
• April in Germany with 22,204 vehicles sold
• Particularly significant rates of growth worldwide in the luxury class
“Audi clearly continues to grow worldwide. The current order position means we’re
well on our way to our target of selling 1.2 million vehicles this year,” says
Peter Schwarzenbauer, Member of the Board of Management for Marketing and
Sales at AUDI AG. As for the brand’s luxury class initiative, he adds: “We expect to
be boosted once more by the recent market launch of the A7 Sportback in the United
States. Over its life-cycle, we hope to sell around 25 percent of all A7 Sportbacks to
Even before the A7 Sportback and the new A6 Sedan had reached dealerships in
many key markets, Audi increased luxury class sales significantly during the last four
months. Worldwide growth in this class amounted to 20.6 percent. Deliveries of the
Audi Q7 luxury SUV rose by an impressive 48.1 percent. The Audi A8 also notched up
robust figures: in Western Europe alone, some 3,400 customers opted for the top
model from January through April. The A8 further improved its position in Germany
as well, with 1,780 registrations.
In addition to the A8, substantial April growth rates in Germany can be attributed
primarily to the Audi A1 and the successful roll-out of the new A6 Sedan: Deliveries
of 22,204 vehicles in Germany represented a year-on-year increase of 16.1 percent.
High double-digit rates of growth were also reported by many European export
markets. In particular, Audi sold 5,535 automobiles in France (up 20.5 percent) and
2,821 units in Russia (up 36.1 percent). In Europe as a whole, the brand boosted
sales in April by 10.1 percent to some 63,650 automobiles; from January through
April, approximately 250,150 deliveries equated to a year-on-year increase of
The Ingolstadt-based manufacturer also stayed on course for growth in the USA.
With 10,018 vehicles delivered and growth of 7.5 percent, April proved to be the
strongest sales month thus far in 2011. Thanks to year-on-year growth of 16.0
percent for April in Canada, North American sales figures for the first four months of
the year amounted to some 43,500 automobiles, an increase of 17.0 percent
compared to one year ago.
In April, Audi’s most important sales market was once again China. Sales figures in
the Middle Kingdom grew by 21.2 percent compared to 2010 for a total of 23,766
units. Audi thus sold 87,888 vehicles in China in four months – a year-on-year
increase of 23.7 percent. Last but not least, the Indian market is playing an
increasingly dynamic role in the Asia-Pacific region. Audi India delivered 1,986
premium vehicles to customers during the first four months of 2011 – twice as many
as just one year ago.