Cinema feeling: Audi City Istanbul opens
Audi continues to push the digital empowerment of its sales activities: the world’s fourth location of the brand’s digital showroom – Audi City Istanbul – goes online today on the Bosporus. Cyber stores in more major cities will follow this year. In addition, digital technologies from the Audi City concept will be introduced in around 200 traditional dealerships by the end of 2016.
“As a young, Internet‑savvy city, Istanbul is an ideal place for the next stage in our push to connect Audi’s sales network with the digital world,” says Dietmar Voggenreiter, Board Member for Sales and Marketing at AUDI AG. “We have systematically enhanced the successful technologies of Audi City and have made them even more powerful and efficient.”
As a showroom concept for prime locations in major international metropolitan areas, Audi City combines digital brand and product presentations with personal consultation and premium service. Visitors can configure their Audi virtually on room-high “powerwalls” and experience them in almost true‑to‑life, full scale.
In Istanbul, Audi City is presenting the entire portfolio of the brand on a space of just 234 square meters (2,518.8 sq ft) and is setting new standards in digitalized sales. Enhanced powerwalls offer photo-realistic display – making customizing a new Audi seem a lot like going to the movies. At the same time, the latest development stage of the sales concept achieves significant gains in efficiency: energy consumption as well as costs for hardware and operation have been halved.
The new digital Audi flagship store is located inside Istanbul’s “İstinye Park” shopping mall, one of the city’s most exclusive shopping destinations.
As a pioneer in digitalized car sales, AUDI AG launched the first Audi City in London back in 2012, and since then has attracted many new customers with the digital showroom. Beijing (2013) and Berlin (2014) followed as next Audi City locations. The company has also continued to systematically enhance Audi City technologies in order to successively introduce them into traditional dealerships as well.