Automobili Lamborghini S.p.A., manufacturer of the world’s most exclusive super sports cars, has launched a brand new e-commerce site, http://www.lamborghinistore.com. This is the only website where customers and enthusiasts can purchase official Automobili Lamborghini brand merchandise from Collezione Automobili Lamborghini.
“The Lamborghini e-commerce store continues our brand extension strategy of offering high-end products that allow our customers to embody the spirit of our super sports cars in all aspects of their lives,” said Stephan Winkelmann, President and CEO of Automobili Lamborghini S.p.A. “Our fans and customers will find that the Lamborghini online store offers access to a more glamorous and exclusive world consistent with the Automobili Lamborghini brand.”
An innovative and rich range of Lamborghini products that embody the manufacturer’s extreme, uncompromising and unmistakably Italian brand values are featured on the new online store, with new merchandise and products added regularly. Visitors will find clothing from menswear, ladieswear, juniors and children’s collections, accessories, collectibles, gifts, model vehicles, posters and much more, all consistent with the spirit of Automobili Lamborghini. The store is managed from Lamborghini Artimarca together with EPI Merchandising, a leader in sporting e-commerce and licensee of many top brands.
The new Lamborghini e-commerce store features a product menu with high definition images and mobile zoom; a dynamic shop window that scrolls and renews constantly; personalization options; and the ability to order directly without registering online. A dedicated call center offers customer care before and after purchase.
Source: Lamborghini
