Automobili Lamborghini sees sales growth for 2011
• New Lamborghini Aventador LP 700-4: more than 12 months’ production already sold out
• Turnover 2011 expected to exceed 2010 levels
Automobili Lamborghini has started a positive 2011 with a strong product range and an exceptional order bank for its new Lamborghini Aventador LP 700-4. The long-awaited flagship model is being shown to global automotive and luxury markets at the Geneva Motor Show.
Stephan Winkelmann, President and CEO of Automobili Lamborghini underscores: “We confirmed our long term strategy, which calls for stable and significant investments in new products even in difficult times. We see a slow but steady recovery of the market, and we will benefit from this. The extraordinary response to the new Lamborghini Aventador LP 700-4 is the best proof that our vision is right.”
Lamborghini has already sold more than 12 months’ production of its new V12 model, deliveries of which will start in the second half of 2011. Lamborghini will also commence deliveries this spring of its Gallardo LP 570-4 Spyder Performante. The Performante comes as the open version of the Gallardo LP 570-4 Superleggera, thus completing a rich range which also comprises the Gallardo LP 560-4 coupé, the Gallardo LP 560-4 Spyder and the Gallardo LP 550-2 coupé.
In 2010, Lamborghini delivered a total of 1,302 units to customers worldwide. The difference versus 2009 (1,515 units) was due to the run out of the Lamborghini Murciélago in May 2010. Sales for the remaining seven months of the year were based on the production of just one model, the Lamborghini Gallardo. Altogether, over a ten year production period, 4,099 Murciélago units were delivered to customers, making the outgoing twelve-cylinder one of the most sought-after super sports cars in automotive history and the absolute best seller in Lamborghini’s twelve-cylinder history.
Full year turnover was at 271 million euros in 2010 (281 million euros in 2009). The pre tax result improved versus 2009, while still remaining below profitability. However, with the new Aventador LP 700-4, Lamborghini has presented an important new model which will support its ambitions towards a sustainable and profitable growth path in the future.
Even through the worldwide recession and the setbacks in traditional markets, the USA remained the major market for Lamborghini, leading the traditional European markets. 2011 will see a recovery in sales for both the USA and Europe with continuing increases in Asia thanks to a sustained strong economic environment and the launch of the new models.
In 2010, China has risen to become Lamborghini’s second largest market. Here the company achieved unprecedented results since the opening of its first dealership six years ago: in 2010, 206 Lamborghini models were delivered from nine dealerships, representing a 150% growth over 2009.
For the full fiscal year 2011, Automobili Lamborghini expects an increase in sales and a further improvement of results.